Posted by: The Miami Grand Prix craze is ready to take over Miami in anticipation of the races at Hard Rock Stadium from May 1-3. Aventura Mall is stepping into that frenzy with a whole host of race car inspired themes and activations from Thursday, April 30 through Monday, May 4.
F1 driving champion Fernando Alonso. Photo courtesy of Aventura Mall.
Here are details on the various experiences:
April 30 at 6 p.m.: In partnership with BOSS and Aston Martin Formula One Team, check out the Center Court activation anchored by an exclusive public appearance from Fernando Alonso, 2x F1 driving champion. The event will feature a live Q&A with Alonso hosted by Jolie Sharpe.
The curated in-store pop-up will include food and beverage offerings, limited-edition gift-with-purchase moment featuring exclusive Alonso autographed items. BOSS will have the pop up in Centre Court through May 4.
DRIVEN AT THE ABBEY: CARS AND COFFEE
On Saturday, May 2, “Driven” will debut at The Abbey at Aventura a mall-wide all day activation featuring 150 curated high-end vehicles with live activations and complimentary refreshments throughout.
Then from 9 a.m. to 1 p.m. enjoy Driven at Aventura: Cars & Coffee, meet other race car enthusiasts in an F1-themed meet and greet. Then at the Adidas store from noon to 5 p.m. enjoy music from a live DJ, selfie opportunities with an Audi show car on display and a branded backdrop.
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